Bite-Sized Social Media Marketing
When it comes to social media, bigger isn’t always better. Visitors like short, crisp interactions that get straight to the point. Social media software expert Jeff Bullas recently wrote a compelling...
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Writing for the Web (It’s Not What You Learned in English Class)
One of my best friends is a dentist who is about to open her own private dental practice. I received a frantic call from her the other day: “I’m building my website, but I have no idea how to write...
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Copywriting Cheat Sheet: How to Write for Email, Social and the Web
Psst… want to know the key to writing engaging copy for email, social media and the web? We’ve got a cheat sheet. Now we don’t normally condone “cheating,” but when it comes to writing effective copy...
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VerticalResponse Celebrates 12 Years of Growth [Infographic]
Happy birthday to us! Here at VerticalResponse, 2013 marks 12 awesome years of helping small businesses and non-profits succeed with their marketing. Thanks to our amazing customers (who sent a...
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Start Helping, Stop Selling
We recently attended the New Media Expo and had the opportunity to hear Jay Baer, a social media strategist, author, speaker and President of Convince and Convert. Baer presented, Youtility: How Smart...
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Outsourcing Social Media – Should You Do It? The Pros & Cons
Let’s face it – managing social media for your business can be time consuming. In our recent social media survey, we found that 43% of small businesses spend 6 hours per week or more on social media....
View ArticleInfographics Are Hot, Your Boring Data is Not
This article by VerticalResponse CEO and founder Janine Popick originally appeared on Inc.com. Back in October, we published a big social media infographic about how much time and money small...
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The Impact of Blogging and Online Influencers
If you’re still wondering what a blog is, or why your business should use one, it might come as a shock to know that many people have amassed large fan followings and have built great social authority...
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Content Idea Secrets from a Content Marketing Team
Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! As the content marketing...
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A Social Media Photo Sharing Smackdown: Instagram vs. Twitter
Instagram, the beloved photo-sharing site with an avid cult following, (100 million monthly active users to be exact), gave Twitter a swift upper cut just three months ago in a social media smackdown...
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Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
Social media marketing may seem challenging for any business, even non-profits. But MDG Advertising has created a super informative infographic citing just how stellar non-profits are doing on social...
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3 Free Photo Editing Tools That’ll Give Your Pics Sham-Wow
With the influx in popularity of sites like Pinterest, Instagram and marketing materials like infographics, poppin’ pictures are a must – Plus, it’s been proven that images invoke more engagement (up...
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Snap Outta Social Media Snoozeville
Have your social media efforts been bitten by social media fatigue? Are your posts lifeless, sleepy and (no, don’t say it!) non-engaging? Then it’s time to shake things up! Grab a cup of joe, get ready...
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9 Stellar Social Media Infographics You Simply Gotta See
Infographics, oh, sweet infographics. They’re beautifully designed images that infuse our brains with interesting statistics, knowledge, tips, and advice. How did we ever survive with out them? Not...
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Unlock Pro Tips to Creating a Successful Webinar
Webinars are not only fun to host and conduct, but they’re also an excellent tool for generating leads and sales for your business. In fact, according to ClickMeeting.com, 77% of webinars are conducted...
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The Anatomy of a Great Email
Create, Send & Track Emails with VerticalResponse. Free 30 Day Trial!Anatomy class in high school was pretty interesting, fun, maybe even a bit gross at times, but it definitely made an impact on...
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Slow and Steady Wins the Social Media Race
Social media is growing at an impressive rate. It seems like every week a new app, website or platform is created that connects friends, acquaintances and strangers, or allows broad-spectrum posting...
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The Dissection of a Bloody Good Email Newsletter
Are you familiar with the old school Milton Bradley game, Operation? It tests your ability to remove ailments (like a broken heart) from a patient using pair of tweezers connected to a wire. If you...
View Article3 Search Engine Optimization Tips [VIDEO]
Today we’re back with more search engine optimization tips. We’ll share three tips that can help set you apart from your competition and cover your SEO bases. [youtube...
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Press Releases Dos & Don’ts [Infographic]
Drafting a well-written and attention-grabbing press release doesn’t require a Public Relations degree. However, finding concrete news worth touting and learning the ins and outs of press release...
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